Analysis Of Factors Affecting Adoption Of Financial Technology Application

Financial technology has been an invaluable instructional material in the global science and trend is target of new applications great business potential. This study aims to analyze influence brand service trust, perceived usefulness, ease use on behaviour intention through attitude fintech users. research method uses purposive sampling with criteria entrepreneurs using financial located Malang city. The number samples used this was 160 respondents. Data interpretation Smart PLS3 system for analysis. results showed that trust affects attitude. Perceived usefulness Attitude Behavior Intention. variable can mediate Brand Service Trust, Usefulness Ease Use Sobel test show bigger indirect effect Trust Intention Attitude.